Expedia launches summer campaign
Expedia.co.uk, the world’s largest online travel company, has launched its summer ad campaign to boost awareness around its Summer breaks.
The TV ad has been shot in Barcelona and showcases the range of experiences and scenarios holiday makers can encounter while away in the same location.
The city break ad was filmed in a single shot and aims to capture the range and diversity of holidays that can be taking place, just in one corner of a city, from a couple celebrating an anniversary, to football fans enjoying a trip away.
The ad is part of a wider pan-European campaign using different scenarios to reflect the message that holidays mean different things to different people.
Andrew Warner, senior marketing director at Expedia, EMEA, said: “On every single plane flying to a destination each group of passengers are travelling for different reasons. Our advertising campaign highlights that many tourists may travel to the same locations, but their expectations of that holiday and the experiences they will encounter can all differ greatly.”
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